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PostPosted: Wed Apr 15, 2015 7:07 pm 
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:o :roll:

http://www.jsonline.com/business/erik-b ... 63281.html

Quote:
Erik Buell Racing, an East Troy motorcycle manufacturer previously owned by Harley-Davidson Inc., has ceased operations.

The company, with 126 employees, also is filing for court protection from creditors, Buell said Wednesday.

Erik Buell Racing is the sequel to Buell Motorcycle Co., which was owned by Harley-Davidson Inc. for more than a decade before Harley dropped the brand in 2009.

Initially, the new company produced hand-built $40,000 sport bikes for road-racing enthusiasts. More recently, it geared up to build a mass-production motorcycle that sells for about $19,000 but has a similar racing pedigree.

Company founder Erik Buell invested his own money into the new venture, followed by backing from Hero MotoCorp., the largest motorcycle manufacturer in India.

The company had been doing well on the racing circuit but struggled financially.

"The turn we recently took, after we thought we were moving forward, was unexpected. We thought we had secured funding, but in the end, we were not able to get the funding in place. Therefore we need to do the best we can under the circumstances for all parties in interest," Buell said in a statement.

The company is closed for now, Buell said, and is seeking protection under a state statute which is similar to federal bankruptcy law. Attorney Michael S. Polsky will be the court appointed receiver at the company's request. Bids will be solicited for the company as part of the Chapter 128 process, with the winning bid to be determined by the court.

"To say this setback is a disappointment does not begin to express what I feel right now. I am personally grateful for the support of our outstanding workers, customers and vendors. While this is a sad ending, I personally hope for a new and better beginning," Buell said.

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PostPosted: Wed Apr 15, 2015 8:20 pm 
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What a shame :( Erik had a bloody good product there :yup:

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PostPosted: Wed Apr 15, 2015 8:39 pm 
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Shame for all concerned. :(


Mag's EBR just became a very rare machine.

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PostPosted: Wed Apr 15, 2015 8:49 pm 
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Quote:
Mag's EBR just became a very rare machine.


.......with zero support :(

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PostPosted: Wed Apr 15, 2015 9:05 pm 
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Maz wrote:
Quote:
Mag's EBR just became a very rare machine.


.......with zero support :(


Which unfortunatly will affect the second hand dramatically. With no spares backup i'd put it in the livingroom and just look at it. At least the small plate can go back on in the livingroom :?


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PostPosted: Wed Apr 15, 2015 9:16 pm 
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Zero support? We have Maz :yup: :D

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PostPosted: Wed Apr 15, 2015 9:22 pm 
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Poor Steve....
Gutted for him and all those that are financially affected.

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PostPosted: Wed Apr 15, 2015 9:27 pm 
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:yt: sorry for Steve & all the EBR employees

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PostPosted: Wed Apr 15, 2015 9:36 pm 
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No doubt Steve will be along shortly but for now I'm :shut:

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PostPosted: Wed Apr 15, 2015 9:45 pm 
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Real shame that.


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PostPosted: Wed Apr 15, 2015 9:54 pm 
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t965m wrote:
Zero support? We have Maz :yup: :D


Yeah, I can look after the bike and thanks to a certain EBR insider, I have all the technical literature/bulletins etc.......but I cant support warranty issues and where am I gonna get parts from etc. ? :)

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Mithered ta death.
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03 P3
10 CR


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PostPosted: Wed Apr 15, 2015 9:54 pm 
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Maz wrote:
No doubt Steve will be along shortly but for now I'm :shut:


Me too :)

I'll copy/paste what I said on the Facebook page .. (huge chat about it there_

On Facebook Ash wrote:
... Back to basics with a smaller cheaper bike aimed at the mid range market using a tube frame instead of pushing boundaries and their bank managers patience maybe

Snip ... After lots of other posts

Unfortunately, going on the WSB results, It isn't a glowing recommendation for buying one. I really think that if he stopped, took a step back and focused more on what will sell to the masses instead of trying to be 'Difference in every sense' he might see more success which he can then build on

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PostPosted: Wed Apr 15, 2015 9:59 pm 
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......and that, right there, is a perfect example of why peeps should have these discussions here instead of FB because some of us that actually know what we're talking about dont do FB :)

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Mithered ta death.
92 MB
96 S2T
98 S1W
00 M2
01 X1
03 P3
10 CR


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PostPosted: Wed Apr 15, 2015 10:12 pm 
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So join, its 10x busier than this place with all your old pals alive and well! Even Erik is on it, you've never seen him post on here ... have you?

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PostPosted: Wed Apr 15, 2015 10:28 pm 
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A real shame for certain. :( Let's hope something will rise from the ashes.. :yup:

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